About @SMCMELB

Social Media Club Melbourne (@SMCmelb on Twitter) is the local chapter of Social Media Club, a worldwide non-profit organisation whose mission is to connect media makers from around the world to advance media literacy, promote industry standards, encourage ethical behaviour and share the lessons they have learned.

The Melbourne committee is run by four people – Tim Beveridge (interviewed by Techfluff.tv below), Nikki Bannatyne, Simon T. Small, Justine Bloome and Anthony Guthridge.

And we thank our past committee members include: Kate Kendall, Trevor Young & Lucio Riberio.

In its first year of operation (2010) SMC Melbourne ran a series of well-attended events; each night was based around a particular theme to do with social media – speakers were either from brands that have effectively leveraged the social web for their marketing efforts, or are experts in a particular area of new media i.e. video (YouTube) or blogging (e.g. @problogger Darren Rowse).

SPEAKERS

For example, we have featured speakers from Telstra, Sensis, Lonely Planet, General Motors (US) and Holden; we have also had a night dedicated to emerging entrepreneurial Melbourne brands that are using social media in new and innovative ways – Mag Nation, Haul and Rentoid. (Check out some videos of our events here)

In 2011 we will continue to package each event around a specific ‘theme’ unless the speaker is a stand-alone using a case study, for example, which basically ‘sells itself’.

@SMCmelb events are quite informal with crowds ranging in size from 200-250 people, depending on the speakers and size of venue.

WHO ATTENDS?

Participants come from many and varied professional backgrounds and tend to include media people, tech people and the digerati, as well as representatives from small/medium and large companies, NFP organisations. However everyone is welcome.

Please be aware @SMCmelb events are public; sometimes we live stream or record on video and upload to YouTube at a later date; some people in the audience record the presentation, while many others tweet about it using the #SMCmelb hashtag.