Social Media Club Melbourne

Hear from the peoplebehind on of the biggest PR stunts in Australian history. NAB (@nab) will be speaking about how the campaign came about, how they planned the rollout, the day of launch, how social played a key role, the long tail effects of the campaign and how they managed social media throughout. We’ll be [...]

It  has been a busy year for The Social Media Club Melbourne. You can recap some of this years highlights here http://socialmediaclubmelbourne.com/   For our final event of 2010 we will be holding an informal get together that is kicked off with a short keynote by Dave King to get us excited about the social [...]

SPEAKERS:     Stephen Ronchi – Sensis (@steveatsensis) Strategic Communications Manager | Local Search               Kristen Boschma – Telstra (@kristen_boschma) Head of Online Communications & Social Media     Kristen Boschma and Stephen will each share a social media case study and the lessons they learnt. Kristen will talk [...]

Although YouTube is the second largest search engine and the average Australian spends over 1hr every week on YouTube alone, online video only attracted 4% of display advertising in Q3 2009. This month we bring together Simon Goodrich from Portable Content, Suzie O’Carroll from YouTube & Nick Bolton of Viocorp to discuss why the advertising [...]

While social media continues to cause sleepless nightsfor plenty in the corporate sector, some major companies have just goton with the job and are now starting to see the benefits of building aproactive social presence on the web. General Motors in the US is one of those companies tohave embraced social media when in 2005 [...]

A very special Social Media Club Melbourne evening where we will be privileged to chat with two globally recognised bloggers (…who also happen to reside in Melbourne!) When: Tuesday 8th June, 6-9pm DARREN ROWSE (@problogger) – a legitimate ‘rock star’ of the world of blogging, Darren has been making a full-time living from blogging since [...]

Wednesday, May 18 – Doors open 6 pm fora 6.30 pm start VENUE:The Order of Melbourne, Level 2/401 Swanston St, Melbourne SPEAKERS:Cliff Rosenberg (Managing Director,LinkedIn, Australia/New Zealand) and JenniferBishop (LinkedIn Strategist for Marketing,Sales Professionals & CEOs) LinkedIn recentlyclocked up 100 million members globally – locally, we have hit the two million mark in Australia. Such [...]

BUILDING BRAND BUZZ: How three Melbourne entrepreneurs are using social media to build communities of fans for their businesses Panel of speakers: SCOTT KILMARTIN – Haul (@ScottKilmartin) STEVE SAMMARTINO – Rentoid.com (@sammartino) SAHIL MERCHANT – MagNation (@SahilMerchant) While plenty of people are talking about social media, thesegentlemen are out there doing it! All three are [...]

KEY SPEAKERS: ·      Gus Balbontin, Global Innovation Manager (Lonely Planet) ·      Venessa Paech, Community Manager (Lonely Planet) ·      Johnny Cussen, Product Manager, Community (Lonely Planet) Lonely Planet is the largest travel guide book and digital media publisher in the world. From the humblest of beginnings 30 years ago, today Lonely Planet is majority-owned by BBC [...]