STEVE RUBEL

• EVP/Global Strategy and Insights for Edelman
• Thought leader and writer on media, technology and digital culture

About Steve:

New York-based Steve Rubel is EVP/Global Strategy and Insights for Edelman – the world’s largest independent public relations firm. In this role, Rubel studies the future of media and works across the firm’s practices and geographies to help clients unify their communications strategies across traditional, emerging, owned and social channels.

In addition, Rubel also acts as a highly visible Edelman thought leader and writer on media, technology and digital culture. He speaks dozens of times each year around the world and appears frequently in the press. In addition he actively shares his observations and insights through his blog, his monthly Advertising Age column and on Twitter where he is followed by more than 60,000.

Rubel has been named to several prestigious lists, including: PR Week’s 40 Under 40 and The Forbes.com Web Celeb 25.
http://www.steverubel.me/?af171720
@steverubel on Twitter

RSVP’s are essential click herehttp://steverubel.eventbrite.com/

Event MC

Welcome our sponsor

Drinks on the night will be provided by our new sponsor Brandtology.

Brandtology is a Sentia Media company and Asia Pacific’s leading online business intelligence company.

Brandtology combines technology, processes and highly skilled professionals to deliver accurate and relevant online media insights to some of the globe’s most recognised organisations. Understanding the digital channels, conversations and sentiment, contributes to effective public relations, crisis management, media planning, campaign measurement, product development and strategic planning.

http://www.brandtology.com

Event location

Cho Gao

Melbourne Central

Level 3

211 La Trobe St

(Up escalators Cnr La Trobe & Swanston St)

Melbourne 3000 VIC

Follow Social Media Club Melbourne

Website: http://socialmediaclubmelbourne.com

Facebook: https://www.facebook.com/smcmelb

Twitter: http://twitter.com/smcmelb

Hashtag for event #SMCMELB The Social Media Club Melbourne is a volunteer not for profit and events are organised by @nikski, @inBloome, @simontsmall, @gutta , @timbeveridge and @andycronin.

This broad adoption of gaming has driven the rise of branded gaming & gamification as a marketing strategy. At this event we dive into the opportunities, examples & challenges for brands entering the gaming world.

We have an esteemed panel that will cover:

• Media opportunities in social gaming on Farmville (Zynga) & Pop CapT
• The process & thinking around game creation & gamification
• How to integrate gaming into marketing strategies

This event is a limited ticket release due to the venue size.

RSVP’s are essential click here
http://socialgaming.eventbrite.com/

The Panel

Event location

The Order of Melbourne

2/401 Swanston Street, Melbourne

http://www.theorder.com.au/

Follow Social Media Club Melbourne

Website: http://socialmediaclubmelbourne.com

Facebook: https://www.facebook.com/smcmelb

Twitter: http://twitter.com/smcmelb

Hashtag for event #SMCMELB

The Social Media Club Melbourne is a volunteer not for profit and events are organised by @nikski, @inBloome, @simontsmall and @timbeveridge.

NAB (@nab) will be speaking about how the campaign came about, how they planned the rollout, the day of launch, how social played a key role, the long tail effects of the campaign and how they managed social media throughout. We’ll be hearing from Hillan Klein (Channel Development Manager), Kate Thompson (Channel Manager –Social Media) & will be MC’d by Yvonne Adele.

• One of the biggest PR stunts in Australian PRhistory
• Campaign received mixed views from the marketing industry
• Won Cannes Lion Grand Prix for best PR campaign
• Achieved a top trending twitter topic
• Campaign started with a tweet

For regular SMCMelb attendees we’ve changed venues to make for a better event overall.

The Panel

Eventlocation (We’ve changed venues to make for a better event overall.)

The Toff

Level 2, 252 Swanston St

thetoffintown.com

Campaignbackground (Thanksto Smart Company)

“NAB’s huge attempt to differentiate itself from Australia’s other big four banks has quickly become an early candidate for marketing campaign of the year – and with good reason.

In today’s media-saturated world grabbing consumers’attention for more than 30 seconds is hard enough and extending a campaign overfour or five days is no mean feat.

The bank’s campaign started on Friday with what looked likean errant tweet from one of NAB’s corporate Twitter accounts suggesting thatthe tweeter was preparing to have a difficult break-up conversation.

Next morning The Daily Telegraph carried an exclusive storyabout NAB’s intention to pay subsidies up to $700 to assist customers switchingmortgages from the Commonwealth Bank and Westpac to pay exit fees.

The next business day – Valentine’s Day – the bank launchedits “break-up” campaign, declaring it was breaking out of the big four banking group to go it alone.

That was followed up on Tuesday with a plethora of stunts.

CDs were given away at railway stations with break-up songs,signs were scrawled on footpaths, planes and helicopters carried banners andactors performed mock break-ups around the country, with many of the stuntsfilmed and placed on YouTube to continue the campaign.

The cost of the campaign will probably run into millions ofdollars, but the effectiveness of the multi-media blitz suggests that NAB gotits money’s worth.

But what can SMEs learn from the campaign? Here are fivemarketing lessons we’ve extracted:” Read more about the campaign on Smart Company

FollowSocial Media Club Melbourne

Website: http://socialmediaclubmelbourne.com

Facebook: https://www.facebook.com/smcmelb

Twitter: http://twitter.com/smcmelb

The Social Media Club Melbourne is a volunteer not for profit and events are organised by @nikski,@trevoryoung, @simontsmall and @timbeveridge.

Hashtag for event#SMCMELB

You can recap some of this years highlights here

http://socialmediaclubmelbourne.com/

For our final event of 2010 we will be holding an informal get together that is kicked off with a short keynote by Dave King to get us excited about the social space next year.

We will be out doors and on the roof of Order of Melbourne, the rooftop holds 100 people so we will be strictly sticking to the door list however, if you miss out feel free to drink downstairs (will not be able to see the keynote though) and at 10pm they will open up the roof top to anyone so we can all hang out.

KEYNOTE SPEAKER

VENUE INFORMATION

The Order of Melbourne Rooftop

Like The Order of Melbourne on Facebook

The Social Media Club – Melbourne Committee are@lucio_ribeiro, @nikski, @trevoryoung, @simontsmall and @timbeveridge.

Tag for tweets/photos/videos/audio/blog posts = #SMCMELB or SMCMELB

See you then

Stephen Ronchi – Sensis (@steveatsensis)
Strategic Communications Manager | Local Search

Kristen Boschma – Telstra (@kristen_boschma)

Head of Online Communications & Social Media

Kristen Boschma and Stephen will each share a social media case study and the lessons they learnt.

Kristen will talk about the Telstra HTC Desire Social Review and Stephen will talk about the Yellow Pages’ Hidden Pizza campaign.

Plus they will answer questions from the floor.

MC for the evening will be Yvonne Adele (@ideasculture) http://www.ideasculture.com/.

The Social Media Club – Melbourne Committee are@lucio_ribeiro, @nikski, @trevoryoung, @simontsmall and @timbeveridge.

Tag for photos/videos/audio/blog posts = SMCMELB

This month we bring together Simon Goodrich from Portable Content, Suzie O’Carroll from YouTube & Nick Bolton of Viocorp to discuss why the advertising dollars aren’t following the audience, how marketers are doing it right and how Australians are consuming the medium.

Come and participate the discussion with our top panelists:

• Simon Goodrich – MD of Portable and National president AIMIA
• Nick Bolton – GM Viocorp http://www.viocorp.com
• Suzie O’Carroll – Industry Manager – YouTube

Nick Bolton – General Manager Viocorp – Melbourne

Nick has in-depth Industry expertise having delivered numerous high profile web events on behalf of Viocorp.

Over the years Nick has also handled several Internationally significant projects including the first ever live stream direct from the Vatican.

He has been working in the webcasting space for almost eight years, and has managed several hundred webcast productions for most of the top corporates in Australia. Previous to this Nick was an Account Director for a leading healthcare advertising agency in London for 5 years, winning two Gold Medals at the Pharmaceutical Marketing Awards. Nick has also run his own business, and has in-depth understanding of the benefits of online video for clients.

Nick has: BA (Hons) 2:2 Marketing and Law, De Montfort University, Leicester UK, a Diploma in Marketing, Chartered Institute of Marketing, UK, and Diploma of Market Research, Market Research Society, UK.

Viocorp is Asia Pacific’s leading full service Internet broadcasting company. The company has worked on major events, like the Rolex Sydney Hobart Yacht Race on Yahoo!7 and Microsoft’s TechEd conference in Barcelona, and has supported major brands such as the Australian Rugby Union and Tennis Australia.

Simon Goodrich, Managing Director, Portable

Simon is co-founder and Managing Director of Portable, a digital studio creating websites, mobile applications and video with offices in Melbourne and New York. Portable has grown to be internationally recognised as one of the most innovative companies in its field, creating products such as the Portable Film Festival, the world’s leading online film festival, and Portable Shops, an online e-commerce service for fashion designers. Clients include Adobe, Getty Images, Oxfam, Red Cross and the AFL Players Association.

Simon is the National President of the Australian Interactive Media Industry Association, the country’s digital peak body. He is also a judge and Australian Ambassador for the US based Webby Awards, the Oscars for online. Simon sits on the board of Design Victoria, the Victorian Government initiative to promote design in industry.

He has been recognised as one of Australia’s leading entrepreneurs under the age of 30 by Anthill Magazine.

Suzie O’Carroll – Industry Manager – YouTube Australia

Suzie has worked in online media for over a decade! Starting during the heady days of the boom, with Excite Europe, where she worked in a team setting up ops teams in the new offices across Europe.

Then over to Australia, and Yahoo! AUNZ looking after their content partnerships with Drive, Seek and Domain.

A move agency side followed with three years at Mindshare Sydney, heading up the digital team there. Suzie worked across all key clients, from ING Direct to Diageo, Land Rover to LG.

After a short sabbatical in Central and South America earlier this year, Suzie joined the YouTube and Google team in May. In between watching videos, she’s been educating clients on content online, and developing video strategies for key accounts.

LOCATION

24 Moons
AC/DC Lane (off Flinders Lane)
Melbourne, VIC 3000, Australia

STAY IN TOUCH

Keep in the loop about more Social Media Club Melbourne events & news by connecting with us on Facebook or Twitter.

Social Media Club Melbourne events are organised by the committee of @lucio_ribeiro, @nikski, @trevoryoung, @simontsmall and @timbeveridge.

The event is kindly filmed by @David_Neiger

General Motors in the US is one of those companies tohave embraced social media when in 2005 its Vice Chairman Bob Lutz firststarted blogging, and Holden is following suit.

Annalisa Bluhm, Financial and Corporate News, GM and AndreaMatthews, Corporate Affairs Manager, SA and Social Media Lead, Holden willjoin us for this special Social Media Club Melbourne event.

Annalisa and Andrea will chat about what GM and Holdenare doing from a social media perspective, including sharing some of theirkey learnings.

Speakers will be speaking till around 7:30pm. Stick around for a drink afterwards if you feel like it.

Our MC for the night will be the fabulous Yvonne Adele from IdeasWhileYouSleep.com

LOCATION

24 Moons
AC/DC Lane (off Flinders Lane)
Melbourne, VIC 3000, Australia

Keep in the loop about more Social Media Club Melbourne events & news by connecting with us on Facebook or Twitter.

Social Media Club Melbourne events are organised by the committee of @lucio_ribeiro, @nikski,@trevoryoung, @simontsmall and @timbeveridge.

When: Tuesday 8th June, 6-9pm

DARREN ROWSE (@problogger) – a legitimate ‘rock star’ of the world of blogging, Darren has been making a full-time living from blogging since 2004/05 and is sought after as a speaker at major international events such as SXSW (Austin, Texas) and BlogWorld Expo in Las Vegas. His Problogger and Digital Photography School blogs attract numbers most of us can only dream of! This is a story you won’t want to miss!

DUNCAN RILEY (@duncanriley) – an original part of the team that put together the b5media company, in 2007 Duncan joined TechCrunch, one of the world’s most popular tech blogs. In recent times he has devoted his energies to a start-up website called The Inquisitr, which was founded in May 2008 and has grown from humble beginnings to become one of the world’s most popular blogs (Top 100 according to Technorati.)

We’re pleased to announce an addition to the Power Blogger panel line-up – Australia’s top female blogger (Blog Chicks ) Pip Lincolne (aka @meetmeatmikes).

Pip’s blog Meet Me At Mike’s is a cornerstone of a mini-empire that includes a Meet Me At Mike’s book and retail shop in Brunswick. Other accolades include Cleo Magazine’s ‘Next Top Blogger’ winner (“…winner of the most unique and addictive blog in the country…”) http://www.flickr.com/photos/meetmeatmikes/3597261664/ and listed by The Age/Melbourne Magazine as one of Melbourne’s ‘Top 100 Influential People’.

MC for the evening will be Yvonne Adele (aka @IdeasCulture), a popular blogger and prolific Twitterer who also happens to be one of Australia’s most sought-after speakers on the subject of ideas generation.

This will be a great night – BOOK NOW AS SPACES ARE LIMITED!

LOCATION

24 Moons
AC/DC Lane (off Flinders Lane)
Melbourne, VIC 3000, Australia

http://socialmediaclubmelbourne.com/next-event/

Keep in the loop about more Social Media Club Melbourne events & news by connecting with us on Facebook or Twitter.

Thanks for your interest in this event from the SMCMelb committee @lucio_ribeiro, @nikski, @trevoryoung, @simontsmall and @timbeveridgeFollow us at @smcmelb

Wednesday, May 18 – Doors open 6 pm fora 6.30 pm start

VENUE:The Order of Melbourne, Level 2/401 Swanston St, Melbourne

SPEAKERS:Cliff Rosenberg (Managing Director,LinkedIn, Australia/New Zealand) and JenniferBishop (LinkedIn Strategist for Marketing,Sales Professionals & CEOs)

LinkedIn recentlyclocked up 100 million members globally – locally, we have hit the two million mark in Australia.

Such scale hasmade LinkedIn a formidable social platform for professionals and businesses toconnect and power conversations. New tools such as LinkedInSignal are enablingprofessionals to gain valuable insights from their network. Businesses can usethe power of recommendations in their Company Page to drive viral‘word-of-mouth’ publicity for their products and services. Its powerfulrecruitment offering combined with its targeted advertising capabilities isfueling increased engagement from businesses on LinkedIn

In this specialSocial Media Club Melbourne event, Cliff will talk about LinkedIn’s diversebusiness model, user engagement, recruitment capabilities and opportunities topromote your professional brand.  Internet marketing strategist andrenowned LinkedIn specialist, Jennifer Bishop, will offer case studies andinsights into how to use LinkedIn as a business marketing tool.

The speakers for the event are:

Cliff Rosenberg – ManagingDirector, LinkedIn Australia & New Zealand

Cliff has adistinguished 20-year career in the digital space, both as an entrepreneur andexecutive.  He was formerly the managing director of Yahoo! Australia andNew Zealand. Most recently, he has taken on a number of directorships includingchairman of Sound Alliance, one of Australia’s largest independent onlinepublishers. He earned a master of science degree in management as well asbachelor’s degree of business science in economics and marketing.

http://au.linkedin.com/in/cliffrosenberg.

Jennifer Bishop – Director,Content & Copy Australia/LinkedIn Strategist for Marketing, Sales Professionals& CEOs

Jennifer is anInternet Marketing Strategist, with 20 years in marketing, consulting andtraining. Experienced in working with ASX companies on client and agency sidefor telcos, utilities, financial services, professional services andmanufacturing . Jennifer regularly conducts workshops on LinkedIn forprofessional and corporate branding.

http://au.linkedin.com/in/jenniferleebishop

THIS EVENT SUPPORTED BY:

Digital Sport Summit returns to Melbourne on June 8th 2011 with a great line-up of International and Australian. Held at the MCG, it provides a great opportunity to hear from web and social media pioneers who are changing the face of both Australian and international sport.

The Social Media Club – Melbourne Committee are @trevoryoung, @nikski, @simontsmalland @timbeveridge. Tag for photos/videos/audio/blog posts = SMCMELB

Panel of speakers:

SCOTT KILMARTIN – Haul (@ScottKilmartin)

STEVE SAMMARTINO – Rentoid.com (@sammartino)

SAHIL MERCHANT – MagNation (@SahilMerchant)

While plenty of people are talking about social media, thesegentlemen are out there doing it! All three are running thriving(albeit very different) businesses – a common factor, however, is theiruse of social media to:

- generate word-of-mouth buzz
- create relationships with their customers
- build communities of fans for their brands

HEAR Scott talk about creating a cult following with more than alittle help from Haul’s ambassador (…and designer, blogger,greeter,product tester, media mogul!) – @GustheBoxer.

HEAR Steve talk about how Rentoid uses the social web to build a sense of community around the brand.

HEAR Sahil talk about the lengths he will go to to get his customersto strip down to their undies in public – oh, the company is alsopretty good at generating conversation and building buzz via blogging,Twitter and Facebook!

Denmark House

LOCATION
Denmark house
Level 3, 428 Little Bourke Street
Melbourne, VIC 3000, Australia
Time 6pm – 9pm

http://socialmediaclubmelbourne.com/next-event/